Social Goes Mobile Erreichen Netzwerken PDF 632c364f2

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Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition) PDF




: Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition)

ISBN : #3658166037 | Date : 2017-10-11

Description :

PDF-51d90 | In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile Geräte wie Smartphones, Tablets, Phablets oder Smartwatches sind zu ständigen Begleitern geworden und besetzen jeden denkbaren Nutzungskontext. Insbesondere Social Networks werden intensiv auf mob… Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition)


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Strategic Storyteller Marketing Educated Consumer PDF 063480955

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer PDF




by Alexander Jutkowitz : The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

ISBN : #1119345111 | Date : 2017-08-21

Description :

PDF-4a095 | The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they’re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sens… The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer


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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer by by Alexander Jutkowitz

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The eMarketplace: Strategies for Success in B2B eCommerce PDF




by Warren Raisch : The eMarketplace: Strategies for Success in B2B eCommerce

ISBN : #0071361235 | Date : 2000-12-30

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PDF-996b3 | This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out in… The eMarketplace: Strategies for Success in B2B eCommerce


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The eMarketplace: Strategies for Success in B2B eCommerce by by Warren Raisch

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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404361 | Date : 2015-06-12

Description :

PDF-7408d | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches…. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)


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Strategy Airline Loyalty Frequent Programs PDF A63e61b11

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Strategy in Airline Loyalty: Frequent Flyer Programs PDF




by Evert R. de Boer : Strategy in Airline Loyalty: Frequent Flyer Programs

ISBN : #3319625993 | Date : 2017-10-25

Description :

PDF-8e23d | This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to fin… Strategy in Airline Loyalty: Frequent Flyer Programs


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Strategy in Airline Loyalty: Frequent Flyer Programs by by Evert R. de Boer

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Complete Idiots Twitter Marketing Computers PDF 063480955

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The Complete Idiot’s Guide to Twitter Marketing (Complete Idiot’s Guides (Computers)) PDF




by Brett Petersel : The Complete Idiot’s Guide to Twitter Marketing (Complete Idiot’s Guides (Computers))

ISBN : #1615641572 | Date : 2012-05-01

Description :

PDF-701ef | Cash in on the Twitter trend and reach more customers! The Complete Idiot’s Guide® to Twitter Marketing will help you connect with your customers and build your brand’s online presence in no time. This guide is full of essential information on maximising Twitter’s marketing tools giving you the surest path to success. Find key suggestions for taking advantage of Twitter’s power as a search engine… The Complete Idiot’s Guide to Twitter Marketing (Complete Idiot’s Guides (Computers))


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Marketing Strategy Decision Approach McGraw Hill PDF 6499d5694

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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) PDF




by Orville Walker : Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0072961902 | Date : 2005-02-24

Description :

PDF-a19d5 | Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools… Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)


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Understanding Consumer Decision Making Advertising PDF 1b3b95c61

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Personality Not Included Companies Authenticity PDF 4057dc5ed

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki PDF




by Rohit Bhargava : Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

ISBN : #0071545212 | Date : 2008-05-01

Description :

PDF-1be5e | The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how succ… Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki


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Content Trap Strategists Digital Change PDF 08f8e108d

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The Content Trap: A Strategist’s Guide to Digital Change PDF




by Bharat Anand : The Content Trap: A Strategist’s Guide to Digital Change

ISBN : #0812995384 | Date : 2016-10-18

Description :

PDF-e9394 | “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: g… The Content Trap: A Strategist’s Guide to Digital Change


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